They attempt to make visitors believe that they do not have the latest version installed - having it installed will supposedly improve browsing performance. Scammers use this deceptive website to trick people into installing the latest Flash Player (supposedly, Adobe Flash Player).
Once installed, PUAs deliver annoying, unwanted advertisements and collect user-system information. These installations are often caused unintentionally. Generally, people arrive at websites of this type due to adware-type, potentially unwanted apps (PUAs) installed on their systems. This scam is distributed through a deceptive and unofficial website. 'Fake Flash Player Update' is a scam used to trick people into downloading an unofficial (fake) Flash Player that is presented as the Adobe Flash Player (it uses a very similar logo). How to remove 'Fake Flash Player Update' from Mac?
